Illinois 100 Year Anniversary Memorial Stadium

Digital Marketing, Social Media Management, Product Marketing, Retail Marketing

Illinois’ Memorial Stadium celebrated its 100th Year in 2024. With this ceremonious occasion, Gameday Spirit released an entire collection of merchandise and two collectibles throughout the season. This was the first campaign I worked on at Gameday Spirit. I was responsible for the email marketing aspect of this campaign. This email campaign saw the highest returns in the company’s history (up until that point).

Key Highlights:
Products Released:
100 Year Collection
Dick Butkus Bobblehead
Red Grange Bobblehead
Digital Marketing
Email Marketing