Post Season College Football

Digital Marketing, Social Media Management, Design, Product Marketing, Retail Marketing

I work for Gameday Spirit and contribute to marketing branded merchandise for 6 different universities (soon to be 7!). This past season, we had multiple teams have very successful years. Illinois Football had their first 10 win season in well over a decade, and won the Citrus Bowl! Indiana football had an even better year with only 1 regular season loss, qualifying them for the CFP. And finally, Ohio University won the MAC Championship and went on to win the Cure Bowl! In each of these markets, I contributed to the successful marketing efforts for hot market merchandise.

Key Highlights:
Products Released:
Citrus Bowl Collection (6 Pieces)
Indiana College Football Playoff (8 Pieces + Dropship)
Ohio MAC Champions and Cure Bowl Collection (5 Pieces)
Digital Marketing
Email Marketing – 8 total emails
Social Media (FB, IN, X)
– Collaboration with University Athletics