Terrence Shannon Jr. Campaign

Design, Product Marketing, Digital Marketing, Event Marketing, Viral Marketing, Public Relations

“When life has you upside down, turn it around.” This viral moment was the crescendo on an overwhelmingly successful campaign involving multiple product releases and event activation. I was responsible for the branding and marketing of the campaign from design, copywriting, and digital execution.

Key Highlights:
Products Released:
Terrence Shannon Jr. Bobblehead (Sold Out in < 1hr)
Terrence Shannon Jr. Night T-Shirts
Terrence Shannon Jr. Upside Down Collection
Event Marketing:
Terrence Shannon Jr. Signing Event
Limited Signature Collection (4 Items – Sold Out at Event)
Shirts Printed for Every Seat for TSJ Night
Alternate Shirts Printed for Student Section at following game
Digital Marketing
Email Marketing – 6 total emails with
Social Media (FB, IN, X)
– Influencer Marketing Campaign
– Social Media Giveaway
– Collaboration with University Athletics, Student Organizations, and Professional Sports Team