Women Win In Orange

Design, Product Marketing, Digital Marketing, Event Marketing, Social Media Management, Fan Engagement

In celebration of National Girl’s and Women in Sports Day (NGWSD), Gameday Spirit teamed up with Illinois Women’s Basketball for a campaign consisting of product marketing, digital marketing, and event activation. Gameday Spirit produced short-form video with Illinois Athletics and Illinois Women’s Basketball to promote a campaign titled “Women Win In Orange.” This multi-week campaign included the Game Changer Award, an initiative designed to honor exceptional women who have made a transformative impact in the world of sports. The campaign was capped off with the NGWSD Game which included a pre-game networking event, the awarding of the Game Changer Award, and the Illinois Women’s Basketball game vs. Iowa.

Key Highlights:
Products Released:
Women Win in Orange T-Shirts and Crews
Event Marketing:
NGWSD
Pre-Game Networking Event
Halftime Scrimmage of Local Girls’ Teams
Digital Marketing
Email Marketing
Social Media (FB, IN, X)
– Niche Influencer Marketing Campaign
– Social Media Giveaway
– Collaboration with University Athletics and Women’s Basketball Team
Game Changer Award
– Online Nominations
– Supported with Press Release and Social Media Content